Apple TV
Idents for Channel 4
Supersonic R & Jasper Plum for Dyson
Idents for Cancer Research UK & Channel 4
Odyssey for Telstra
Call to the Wild for Apple
Patience for Byborre
Ignis
Pi8 & Pi6 for Bowers & Wilkins
Brand Reset for Aveda
Vision Pro Reveal for Apple
Idents for The Clove Club
Phantom GX 2 Elite for NIKE
Del Core Collection 1
Louis Vuitton 200
Morris
The Cliff
Mutate
Plénitude II for Dom Perignon
Guinness Goodness for Guinness
Diatoms
Babel
Eggs
Bring Magic to the Table for Coca-Cola
Never Ordinary Campaign for Made
Odyssey
Fork
Playground
Toccata
Order in Space
Fugue
Aerial
Utopia
Immaterial Objects for London Design Festival 2024
Information
Tension
Relief
Surface
Inner Child for Ressence
Extrusion
Exo
Playground Installation for London Design Festival 2023
Broken Dreams Broken Machines for Max Cooper
Stream of Thought for Max Cooper
Immersed in the Forest for Zara
Refuge
Zara Man - Immersed in the Forest
Optical Arts created these visuals for Zara to showcase their new fragrance range for men - Immersed in the Forest. Through a combination of stills and experimental liquid motion clips, we created a visual identity for each fragrance.
Slow-motion liquid shots create a visceral interpretation of the inside of the bottle and liquid perfume itself. The nature of the fluidity symbolises the essence of each scent; some appear smooth and elegant whilst others appear more vigorous and wild.
To capture the liquid in motion, we used a custom-built rig. Our rig allowed us to move the camera in line with the motion of the liquid itself. This helps to create the illusion of the liquid moving against gravity - giving the liquid a life of its own.
Credits
Creative Direction & Production: Optical Arts
Direction & Photography: Joe Jackson
Executive Producer: Hannah May
Producer: Rebecca Scheinberg
Camera Assistant: Elliott Lowe
Styling: Jamie-Lee Harding
Retouching & Grading: Martin Pryor
Studio Assistant: Eilish Briscoe