Apple TV
Idents for Channel 4
Supersonic R & Jasper Plum for Dyson
Idents for Cancer Research UK & Channel 4
Odyssey for Telstra
Call to the Wild for Apple
Patience for Byborre
Ignis
Pi8 & Pi6 for Bowers & Wilkins
Brand Reset for Aveda
Vision Pro Reveal for Apple
Idents for The Clove Club
Phantom GX 2 Elite for NIKE
Del Core Collection 1
Louis Vuitton 200
Morris
The Cliff
Mutate
Plénitude II for Dom Perignon
Guinness Goodness for Guinness
Diatoms
Babel
Eggs
Bring Magic to the Table for Coca-Cola
Never Ordinary Campaign for Made
Odyssey
Fork
Playground
Toccata
Order in Space
Fugue
Aerial
Utopia
Immaterial Objects for London Design Festival 2024
Information
Tension
Relief
Surface
Inner Child for Ressence
Extrusion
Exo
Playground Installation for London Design Festival 2023
Broken Dreams Broken Machines for Max Cooper
Stream of Thought for Max Cooper
Immersed in the Forest for Zara
Refuge
Refuge
Optical Arts collaborated with BBH on a campaign for Refuge, a charity supporting domestic abuse victims. Our team created a film that mirrors high-end smartphone commercials, but with a disturbing twist, highlighting how abusers increasingly exploit technological advances.
Drawing on our expertise in live-action tech advertising and still-life film/photography, we developed the storyboard and shots in pre-visualization. The project was recognized with two Creative Circle Awards (Silver) and a British Arrows nomination.
Research & Development
Leveraging our experience in live-action tech advertising and still-life film/photography, we took the agency's concept and script, developing the storyboard and assembling shots during pre-visualization. The film mimics high-end smartphone commercials, but with a disturbing twist, gradually revealing the dark potential of technology in the hands of an abuser.
Credits
Directed by: Fabrice Le Nezet & Dan Tobin Smith
Executive Producer & Producer: Hannah May
Lead CG Artist: Ben Cantor
CG Artists: Nicolas Damour, Leon Seith
2D Supervisor: Miguel Wratten
2D Artist: Ben Gallagher
Retouching: Martin Pryor
Edit: Matt Cronin
Phone screensaver content by: Joe Jackson
Live-Action Reference Photography: Elliott Lowe