Apple TV
Idents for Channel 4
Supersonic R & Jasper Plum for Dyson
Idents for Cancer Research UK & Channel 4
Odyssey for Telstra
Call to the Wild for Apple
Patience for Byborre
Ignis
Pi8 & Pi6 for Bowers & Wilkins
Brand Reset for Aveda
Vision Pro Reveal for Apple
Idents for The Clove Club
Phantom GX 2 Elite for NIKE
Del Core Collection 1
Louis Vuitton 200
Morris
The Cliff
Mutate
Plénitude II for Dom Perignon
Guinness Goodness for Guinness
Diatoms
Babel
Eggs
Bring Magic to the Table for Coca-Cola
Never Ordinary Campaign for Made
Odyssey
Fork
Playground
Toccata
Order in Space
Fugue
Aerial
Utopia
Immaterial Objects for London Design Festival 2024
Information
Tension
Relief
Surface
Inner Child for Ressence
Extrusion
Exo
Playground Installation for London Design Festival 2023
Broken Dreams Broken Machines for Max Cooper
Stream of Thought for Max Cooper
Immersed in the Forest for Zara
Refuge
Bowers & Wilkins
Optical Arts created a cohesive visual language that celebrated the technical excellence and sophisticated design of the Bowers & Wilkins Pi8 & Pi6 Earbuds, building on their previous campaigns.
We emphasised motion and storytelling across all product categories, using motion blur to create movement while keeping the product in sharp focus. The campaign featured an abstract landscape of light and an urban-inspired backdrop, blending real photography with CG elements to convey the sensation of music and reinforce the "Hear True" message.
Research and Development
Credits
Direction, Design & Production: Optical Arts
Creative Direction: Joe Jackson
Executive Producer: Hannah May
Senior Producer: Natalie Greenwood
3D Artist: Flora Macleod, Thierry Schlegel & Daniel Ignat
Retouching: Martin Pryor