Apple TV
Idents for Channel 4

Supersonic R & Jasper Plum for Dyson
Idents for Cancer Research UK & Channel 4
Odyssey for Telstra
Call to the Wild for Apple

Patience for Byborre
Ignis
Pi8 & Pi6 for Bowers & Wilkins
Brand Reset for Aveda
Vision Pro Reveal for Apple

Idents for The Clove Club

Phantom GX 2 Elite for NIKE
Del Core Collection 1
Louis Vuitton 200

Morris

The Cliff

Mutate
Plénitude II for Dom Perignon

Guinness Goodness for Guinness

Diatoms
Babel

Eggs
Bring Magic to the Table for Coca-Cola
Never Ordinary Campaign for Made

Odyssey

Fork

Playground

Toccata

Order in Space

Fugue

Aerial
Utopia

Immaterial Objects for London Design Festival 2024
Information
Tension

Relief

Surface

Inner Child for Ressence
Extrusion

Exo

Playground Installation for London Design Festival 2023

Broken Dreams Broken Machines for Max Cooper

Stream of Thought for Max Cooper

Immersed in the Forest for Zara

Refuge
Optical Arts directed, designed and produced this film for artist Max Cooper - to visualise the track ‘Stream of Thought’, from his new album Unspoken Words. The track is a musical interpretation of a free state of consciousness, where one loses executive control over their thoughts and allows their mind to wander.
To visually explore this theme, we used everyday objects like sponges, scissors and mugs, captured in motion and distorted using visual effects. Violent actions like breaking, smashing and shattering become smooth, beautiful and dreamlike. Abstract forms grow into mysterious shapes, hypnotising the viewers into a daydreaming state themselves. Solid objects disintegrate and disperse, branching off in all directions to create continuous streams of random patterns, reminiscent of neural pathways.
The overall outcome: a series of beautiful, unexpected and dynamic sculptures, moving slowly in time with the music. Together, they depict the magic of free expression and improvisation - where creative possibility is endless.






To create this unique effect we used a slit-scanning technique in 2D. This technique creates visuals where one dimension (or more) is continuously and chronologically displaced, resulting in a completely new visual effect, where the off-set repetition creates abstract, dynamic and never-ending structures.
Creative Direction: Optical Arts
EP/Producer: Hannah May
Director: Joe Jackson
Camera Assistant: Elliott Lowe
Styling: Jamie-Lee Harding
2D Supervisor: Miguel Wratten
2D Artist: Ben Gallagher
Stills Retouching: Martin Pryor