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Idents for Channel 4

Supersonic R & Jasper Plum for Dyson

Idents for Cancer Research UK & Channel 4

Odyssey for Telstra

Call to the Wild for Apple

Patience for Byborre

Ignis

Pi8 & Pi6 for Bowers & Wilkins

Brand Reset for Aveda

Vision Pro Reveal for Apple

Idents for The Clove Club

Phantom GX 2 Elite for NIKE

Del Core Collection 1

Louis Vuitton 200

Morris

The Cliff

Mutate

Plénitude II for Dom Perignon

Guinness Goodness for Guinness

Diatoms

Babel

Eggs

Bring Magic to the Table for Coca-Cola

Never Ordinary Campaign for Made

Odyssey

Fork

Playground

Toccata

Order in Space

Fugue

Aerial

Utopia

Immaterial Objects for London Design Festival 2024

Information

Tension

Relief

Surface

Inner Child for Ressence

Extrusion

Exo

Playground Installation for London Design Festival 2023

Broken Dreams Broken Machines for Max Cooper

Stream of Thought for Max Cooper

Immersed in the Forest for Zara

Refuge

Aveda

Aveda

Optical Arts worked with Aveda on their mission to revolutionise personal care by combining the power of nature with artistic innovation.

Drawing on their vision of "nature electrified" combining science with high-energy creativity, we produced a series of stills and films that embody their new identity.

Credits

Direction, Design & Production: Optical Arts
Creative Direction (Live Action): Joe Jackson
Creative Direction (CGI): Fabrice Le Nezet
Executive Producer: Hannah May
Senior Producer: Natalie Greenwood
Set Design: Johanne Mills
CG Artists: Thomas Ramboz, Flora Macleod, Nico Damour
Camera Assistants: Elliott Lowe & Jack Lovell
Retouching: Martin Pryor
Creative Assistant: Joseff Williams

Aveda | Work | Optical Arts