Apple TV
Idents for Channel 4
Supersonic R & Jasper Plum for Dyson
Idents for Cancer Research UK & Channel 4
Odyssey for Telstra
Call to the Wild for Apple
Patience for Byborre
Ignis
Pi8 & Pi6 for Bowers & Wilkins
Brand Reset for Aveda
Vision Pro Reveal for Apple
Idents for The Clove Club
Phantom GX 2 Elite for NIKE
Del Core Collection 1
Louis Vuitton 200
Morris
The Cliff
Mutate
Plénitude II for Dom Perignon
Guinness Goodness for Guinness
Diatoms
Babel
Eggs
Bring Magic to the Table for Coca-Cola
Never Ordinary Campaign for Made
Odyssey
Fork
Playground
Toccata
Order in Space
Fugue
Aerial
Utopia
Immaterial Objects for London Design Festival 2024
Information
Tension
Relief
Surface
Inner Child for Ressence
Extrusion
Exo
Playground Installation for London Design Festival 2023
Broken Dreams Broken Machines for Max Cooper
Stream of Thought for Max Cooper
Immersed in the Forest for Zara
Refuge
Bring Magic to the Table for Coca-Cola
Optical Arts designed, directed and produced a series of films for Coca Cola for their world-wide campaign 'Bring Magic to the Table', in collaboration with Anomaly. The campaign celebrated the use of the classic glass bottle. We explored how the cola liquid behaves at a macro level and how it interacts with the glass and light, causing diffraction. The result is a magical journey from the glass bottle, through the liquid and to the table.
Behind the Scenes
We experimented with lighting the cola liquid in the studio as a reference for our CGI journey through the liquid. We documented how the bubbles interact with the lights and how the liquid appears on camera when in motion.
Credits
Creative Direction & Design: Optical Arts
Director: Fabrice Le Nezet
EP/Producer: Hannah May
Production Manager: Luke Thornton
Creative Assistant: Minna Griffiths
3D Supervisor: Fabrice Le Nezet
3D Artists: Thomas Ramboz & Nicolas Damour
2D Artist: Ahmed El-Azma
Agency: Anomaly